Powerful, multi-purpose WordPress theme.



One of the most powerful, flexible and robust WordPress frameworks out there.

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After working together for six months, Jen Preston from WebCodeBuilder offered us to develop a product for them. The idea was to create an easily customizable, multi-purpose WordPress theme, to allow small agencies and individuals to manage websites with no hassle.

The guys were finalizing the concept and needed help with design and technical work. We jumped right on board. We worked with Jen to get the complete understanding of the business model and finalize the technical requirements, to deliver a great product.


Business Analysis
Product Development
Dedicated Team


Responsive Design
WordPress & Custom PHP


Jen Preston, Product Owner at WebCodeBuilder

Launch Date

June 2015

Technical Solution

The product required a very sophisticated system design as it had to combine WordPress core with additional custom features, 3rd party plugins, and intuitive user interface. On top of it all, we had to emphasize the immediate display of admin’s design and content changes.

That’s why we brought together a UX designer and two backend experts to map the architecture and create the wireframes. Eventually we came up with an idea to use PHP for custom features, and AJAX to handle the main on-the-go client-server interactions.



We faced a challenging task of creating over a dozen of design layouts to illustrate everything the multi-purpose theme has to offer. Besides, we were to create a compelling web design to promote Makeit as a product.

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Since we designed a proper architecture from the start, the development wasn’t too complex, yet we had to focus on the AJAX speed, reflecting the website admin’s changes on-the-go.

The whole process was led by a Project Manager within a Scrum environment, using iterative approach and showing bi-weekly demos. The work was completed within 8 months.

  • wordpress
  • sass
  • jquery
  • html5
Product Startup

Prototyping/MVP, Design, Development & Launch

Responsive Design

Optimized for browsing on mobile and desktop devices

Custom WordPress

WordPress plugins creation and 3rd party integrations

Live Support

Website support on-the-go

The Result

We handed over the complete product, ready to be launched and marketed by the agreed ETA. Development was not the only thing we did to achieve the necessary result, we also:

  • Helped the client with creating the technical requirements
  • Designed the system architecture
  • Organized the whole production with off-shore dedicated team of 3 developers, 1 designer, QA engineer, and PM
  • Took control over prioritizing and scheduling, letting the client concentrate on product marketing

“ I was wowed at how Pixons worked on our project! Instead of regular development work we received huge help turning our idea into a complete product, and launching it. And they worked really well with our designers. If they were not located abroad I would have thought we were working in the same office. Pixons are my go-to dev shop now. ”

Jen Preston, Product Owner at WebCodeBuilder
Get in Touch

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